Press accreditation

Guidelines for press accreditation

As the flow of news and media is constantly changing and new media channels are emerging, we are constantly reviewing our criteria for press accreditation. This means that if you have previously received accreditation, you are not guaranteed to receive it for the next fair.

If you have journalistic assignments at Stockholmsmässan’s fairs and other events, you can be accredited. This also applies if you are a photographer or have a large number of social media followers. The accreditation is personal and in your application you need to indicate where we will be able to monitor your work.

At the request of our exhibitors and partners, we do not accredit advertising salespeople, PR consultants and the like.

Press accreditation opens two months before the fair.

If you have any questions, please contact our press office: